Christina is an event producer, creative director and brand builder who brings unconventional thinking and artistic risk-taking to every project paired with professional ingenuity and production expertise. She is a multi-disciplinary artist and adept marketer with knowledge spanning the live event, automotive, tech and fashion industries.
Novella Theory / www.novellatheory.com
She developed the complete brand strategy and branding elements from hand-drawn logos to Squarespace website design and execution. Christina has effectively curated a strong community presence and brand recognition through networking and relationship building.
Christina founded a contemporary wedding and event floral design studio based in Portland, OR. Novella achieved profitability within 18 months and she exceeded six figures in sales by year three despite a global pandemic.
2018
Christina founded a fashion atelier producing ready-to-wear and custom wedding accessories and commissioned garments from concept to final product with an emphasis on sustainability and upcycling.
In September / inseptember.co
2024
She built the ecommerce destination for ready to wear designs and brand presence in addition to creative direction, styling and production for the launch campaign on photo and video.
