Christina is a designer, creative director and entrepreneur who brings unconventional thinking and artistic risk-taking to every project paired with professional ingenuity and production expertise. She is a multi-disciplinary artist and adept marketer with knowledge spanning the live event, automotive, tech and fashion industries.
Christina founded a fashion atelier producing ready-to-wear and custom wedding accessories and commissioned garments from concept to final product with an emphasis on sustainability and upcycling.
In September / inseptember.co
2024
She built the ecommerce destination for ready to wear designs and brand presence in addition to creative direction, styling and production for the launch campaign on photo and video.
Novella Theory / www.novellatheory.com
She developed the complete brand strategy and branding elements from hand-drawn logos to Squarespace website design and execution. Christina has effectively curated a strong community presence and brand recognition through networking and relationship building.
Christina founded a contemporary wedding and event floral design studio based in Portland, OR. Novella achieved profitability within 18 months and she exceeded six figures in sales by year three despite a global pandemic.
2018